The size of a spice tin can significantly influence consumer perceptions, as highlighted by a lawsuit filed by Watkins Inc. against McCormick & Co. Watkins, a smaller competitor, claims that McCormick reduced the amount of pepper in their tins by 25% while maintaining the same tin size, which could mislead consumers into believing they are getting more pepper than they are.
The crux of the lawsuit is about fairness and transparency in packaging. McCormick’s tins are opaque, making it hard for consumers to judge the actual amount of pepper inside. In contrast, Watkins offers smaller tins that hold the same quantity of pepper, providing a clearer representation of the product.
Watkins accuses McCormick of using a deceptive tactic known as “slack-filling”—where packaging is left partially empty—to give the illusion of more product, violating consumer protection laws. Although McCormick’s tins do indicate they contain 6 ounces of pepper, the text is small and easy to overlook, complicating comparison with other products.
This case serves as a reminder for consumers to carefully examine packaging when purchasing spices. The size of the container may not accurately reflect its contents, so it’s essential to focus on the actual amount of product listed.